MARKETING IDEAS FOR SMALL BUSINESS

Marketing Ideas
for Small Business

Small businesses are going under by the dozens every day in this tough economy, but there are many free or lower cost selling ideas emerging for the small business. Little outlets will continue to fail as retailers like Walmart and Target continue to tough it out for market domination by offering ludicrously acceptable prices on everything from clothing to electronics to food. 

When small businesses fall victim to this insurmountable competition, folks lose their livelihoods and communities lose valuable resources. So how is a small business to stay afloat in these difficult times? 

Folks who have a "bricks and mortar" business have their battle in their hands especially if they sell anything which is sold by these giant chains. In order to promote the product successfully, you've got to be an expert and unique in what you do and provide best client services to draw in and keep shoppers. 

Those are 3 of the things these big box stores don't offer: uniqueness, experience and true consumer service. 

Personally I usually try and buy at small local businesses, because they are the spine of a community and they are regularly more well informed and useful than large stores, where you are fortunate if you can get any help at all! Besides, I like the personal connection I get from the smaller stores, not  to mention the personal attention.

Google is doing everything to encourage small local businesses to get an internet site. If you have a highly specialized business your internet site can, right away, become number one when anyone searches for Your City and your specialty service. This one simple minimal cost promoting solution can bring in lots of new consumers. For a small fee you may be listed in local directories, your local Chamber of Commerce and on Angie's list, which should sum up to more visibility and less cost than any pricey mag or weekly newspaper ad, and let's not forget about mobile web access. 

Many small business owners are also convinced that starting and maintaining a site will cost them a lot of money and is tough. Offering cheap web site construction and upkeep for small local businesses has changed into a small-scale industry in itself. 

Tiny local businesses must have a domain offering a brief outline of who they are, what they offer, what they concentrate on doing, a map to where they are found, opening hours and contact numbers and an e-mail address. Any successful use of income-producing Google Adwords and affiliate advertising on those sites, can become a very nice added bonus. By offering an opt-in box, a small business website owner can make a list, and then offer discounts and special offers to those subscribers by initiating a marketing campaign. 

It is kind of hard for online businesses to market their products. There is stiff competition and thus they have to use various online marketing ideas for small business and SEO strategy, particularly to build a subscribers list. 

The approval for a site shows a number of things : the website's age, the amount of backlinks the site has, the price and relevancy of its content and the consistency in updating the website. 

A business website must provide excellent consumer service, beneficial information and market itself as a unique brand like every other small high street business. All of these marketing ideas for small business are nothing apart from attraction marketing or inspiring promoting. 


So what are you waiting for... Let's get busy!


Dan Armor