Friday, October 14

SMALL BUSINESS INTERNET MARKETING

Too many folks think that online marketing is about building a nice site and sitting back waiting for the money to roll in. It requires a lot of work and patience to generate results and that means working on your website on a consistent basis. 

The root of any successful website nowadays is the careful selection of keywords. You may never achieve success if your keywords attract millions of searchers, if you sell shoes there is not any way you can go head to head with Zappos.com or any other great corporations in that business. You've got to look for an under-utilised segment or "niche" inside that overall heading of shoes, for instance "pink stilettos". These keywords called "long tail keywords" or "keyword phrases" will immediately get you further up the SERPs than by simply using the word "shoes". Google's Keyword tool is perfect for newbs to find under-used phrases or long tail keywords. 

By entering the phrase "pink stilettos" Google will tell you how many searches there's been in the past month for that phrase, both globally and in America. If you want to conduct much more in-depth keyword research there are a considerable number of other programs you can purchase. Whichever tool you select you'll have to pay very close attention to the results it returns and pick which keywords you'll be targeting for your articles. 

If a keyword returns around 5,000 searches a month locally, that's a perfect number, and whether you use local or world search numbers relies upon the product you are promoting. You have to be on page 1 of the SERPs and it will take lots of persistence and diligent work to get there but....  here's where the money is. 

Google likes web sites that are regularly updated and contain relevant content. So get into the habit of writing at least a 5 hundred word article every day or so, which is keyword-rich. 

Use your keywords within the first few words of your opening passage and again in the closing paragraph. Depending on the length of the essay, use the phrase two times more. If you're employing advertising thru Google Adwords, this may also help Google to serve more targeted advertising to your internet site. 

Then there are backlinks. These are the curse of any website owner. There's no easy method to get around building good applicable back-links. Don't consider purchasing back links from a link farm, Google knows all about them and will ignore them and may even penalize you for them. There aren't any Wordpress plug-ins for building backlinks, only ones that get you back links through "do follow" blogs. 

The best way to get back-links is through marketing articles. This is the absolute fact that many article directory websites will need one to have at least a single link to his / her site. Real people will be necessary to submit helpful articles to article marketing sites or to other sites using a 'hub'. This is usually inexpensive and saves time. 

These three techniques of gaining valuable back links are the most effective for gaining those back links, and obviously there are many others you will need to use when you get into the swing of it, but more on that later. Let's not waste any more time, let's get started today, I am here to help you.


Dan Armor

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